Unless you’ve been living under a rock, you’ve probably seen podcasts surge in popularity lately. Not only are they a great tool for sharing content with the world in a way that is convenient for listeners, but they can also serve as part of a powerful long-term nurture strategy. If done right, podcasting will help move your audience forward in the buying process and answer potential buying questions in a completely automated way. And it’s much easier to get one up and running than you might think—just ask today’s guest, Ben Krueger.
Ben has been helping entrepreneurs and leaders create and launch podcasts from scratch since he founded Cashflow Podcasting in 2012. He personally coached and mentored us here at Automated Advisor as we put together our own podcast, and the great feedback we continue to receive on the show is just another credit to his expertise. Handling everything from artwork to audio editing to setting up shows on multiple platforms, Ben makes podcast production seamless so advisors can focus on creating great content.
Listen to the Full Episode:
What We Cover:
- Why podcasting is the ideal way to reach your audience and move them forward in the buying process
- Podcasting as a long-term nurture strategy
- The crucial steps for producing and launching a successful podcast
- Best practices for creating solo episodes, guest interviews, and panel discussions
- How to answer potential buying questions in a completely automated way
- What you need to record your own podcast
- Ben’s recommended easy-to-use microphone and recording software program
- How advisors can leverage podcasting to create strategic alliances
Ideas Worth Sharing:Podcasting is a fantastic tool for creating a large volume of free, valuable content. - @BenWKrueger Click To Tweet The very first step is to incredibly clearly define the audience you're trying to build. - @BenWKrueger Click To Tweet What’s different about podcasting is it’s literally in your pocket at any time. - @BenWKrueger Click To Tweet
Resources for this Episode:
- Ben Krueger: Website | Twitter
- How to Create Marketing Messages that Convert
- Audio-Technica ATR2100
- Want to connect with Automated Advisor for a free strategy call? Click here!